MEET FOR U

SHOP

Shop your Fashion Top 100.

Items in your style. Picked for u.

Get choices without the overwhelm. 

EARN

Earn 15% u Cash on each purchase.

Every item. Every time. 

Shop smart without the guilt. 

GIVE

Give part of your u Cash to charity. 

Or redeem it on your next purchase. 

Pay it forward. Or treat yourself.

What our Alpha testers are saying

You do a quick style profile so for u can get to know what you like and build your personal Top 100. 

It's great being able to shop stuff that suits my personality in one place. 

Kendyl

I was skeptical because everything is "curated" these days. 

But I was surprised at how accurately for u picked my style.

And they have fun ways to get your feedback and refine your Top 100. 

Cat

I think it's cool that for u is passing on some of their margin as cashback.

You get 10-20% back on every item you buy with the option to donate part of it to charity.

This is a convenient way to pay it forward (and feel good while you shop!)

Emilia

TOO GOOD TO BE TRUE? LOOKING FOR THE CATCH?

We love a skeptic. Let us explain.

As customers, we felt overwhelmed by online shopping.

So we decided to build the online store of our dreams.

With u Cash, we're simply passing on more of the retailer margin to you. 

This creates future value for you and helps us build loyalty. We both win. 

And 100% Free Forever? We know this is the future, so we decided to create it.

from the founders

Why we're here

Read more