for u creates your personal Fashion Top 100 - a shortlist of clothing items and outfits in your style. 

All these items are shoppable in one place and you earn 10-15% u cash back on each purchase. 

You can put your u Cash towards your next purchase or donate part of it to charity. 

All 100% free. Forever. 

You do a quick style profile which is used to create your personal Fashion Top 100. 

As you like / unlike items and outfits, your Top 100 is refined. 

The 10-15% u Cash you earn with each purchase is automatically added to your wallet. 

100% Free.


We appreciate transparency as customers so we are transparent with our own.

We make a margin from our partner brands and share part of this margin with you as u Cash. This gives you greater future value and gives us loyalty. We both win.

And when you choose to donate it to charity, we all win.  

We partner with a curated group of labels ranging from mid-level high street to high end independent designers. We don't stock fast fashion labels. 

Find out which brands will be picked for u by completing your style profile.

We partner with charities focused on the education and economic empowerment of women. 

Our current partner to whom you can donate your u Cash is Trickle Up


As our brand partners are shipping items directly, the shipping and returns policy for each item will be the policy that brand has in place.   

This will be set out alongside the item details. 

Yes. If you overall transaction value is over $150 USD, you will receive free first-class shipping.

We also offer free shipping as a reward at times so keep your eyes peeled!  

Yes. You make one easy payment for all items but each brand will ship to you individually.

We hope you'll love everything we've picked for u.

But if you do need to return something, just email us at hi@foru.io with your order number within 14 days of purchase. 

As we don't hold inventory, we'll ask you to return the item for a refund and purchase the different size or color as a new transaction.

No but we charge a $5 processing fee for returns. This will be deducted from your refund.